August 12, 2020

As part of a delayed retainer, We've returned to work with the Nike VM team to do a store check and some slight display changes at their Senayan City store & Grand Indonesia using the new normal store visual protocols for Nike.

Many of the planned changes are to be re...

July 5, 2020

In exactly 12 months (from June 2019 to June 2020) we have just finished the store visual development project for Rumah Ayu @rumahayu

The location was having a significant interior design makeover. Our design team transformed the first and second floor, now zoned as t...

June 29, 2020


Together with @imitestudio , we have just finished a store visual development for a Ria Miranda store that is located inside the Al Kahf Space. @inforiamiranda
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VMID made the mood board (for props, fixtures, POP and signage), created specifically align to t...

June 24, 2020

We have finished introducing the new normal store visual protocols for Fashionlink. @fashionlinkgram
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The process consists of adjusting fixture positions and arrangements, main road area, and mannequin styling - making sure that it is all according to the new standard...

June 10, 2020

A 10-Series Virtual VM Class by VMID
This is an online class program that VMID will be hosting with themes and materials of supporting skills that any Visual Merchandiser would need.
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Just like your favourite TV show, with each volume of our Virtual VM Class series yo...

June 10, 2020

VM Retainer Basis -
The new normal of VM
Period : June - Dec 2020
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We realized that when a brand has stores that will begin operating again following the permitted period by the government, there will be many things to be adjusted.
From store visuals, customer conveni...

April 22, 2020

To become a handy go-to references for you VM professionals, Brand’s Creative Team, Business owner and Retailers, during this work from home period, VMID is launching The Journal.

About The Journal
VMID 4 Years of styling retails across Indonesia: The Journal.
A colle...

February 2, 2020

Today, we've finished the In-Store session for Pelangi Emas Indonesia, where participants learned directly how to classify the layouts according to the product categories. They also learned about changing the product display appearances, all following the theories they...

February 2, 2020

We have just finished the Fixture development process for BeautyParty.id x Seibu.
Here, we designed the lay-out , designed table display, round table & tower, also produced their fixture needs.
A more important final touch is the product displays, all prepared before t...

February 2, 2020

In Visual Merchandising, when a brand is selling Furniture products in their store, there are Three important things to remember:
1. How the product’s display would simulate or create the mock up of a space's real condition, such as where the furniture will be placed a...

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