The final look for the grand opening of @fashionlinkgramstore.
With a 650sqm space and located at the second floor, the challenge upon designing this store was how to attract the attention of the mall's visitors who happen to be on other levels. This was achieved by enhancing the product displays as well as creating an interesting entrance.
Another challenge is that the store is a collective hub, housing products of various designers and brands. We needed to design a display that showed each brand's signature identities, but still integrated seamlessly within the Fashionlink store area.
Congratulations to the Fashionlink team and all their vendors who have been actively involved during the opening preparation process - we wish you much success ahead.