Before maintaining a brand’s store visual consistency for 6 months, VMID would coordinate with Nike Indonesia VM team and synchronize their focus and expectations towards the achieved result. Such as on this session, Nike Indonesia have thoroughly explained about each store’s designs, product ranges, and their planogram.
With the VM checklist, we made sure that all product display are according to the Nike HO standards.
A good collaboration between brand and agency will create many VM solutions to reach the final result, fully helping the VM team in completing their task.
Working with a VM agency does not how that brand is weak and does not function on its own. It shows that looking a better solution for the brand is always the goal -whichever method is taken.
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