We have just finished the product display set-up & Store Visual Development for @ottencoffee new store at Citywalk Sudirman.
For us, Visual Merchandising is not limited only to fashion or lifestyle retails. VM works for many products of many brands of many types of businesses
The overall experience that customers had while being in a store starts from the moment they step in. From the scent within the store, the music they hear, until the prop details or the selection of products available there.