Billstone Watch Winders, Island Counter - Development

Our design development project for Billstone-Watch Winders' @billstoneofficial_id island counter at Pondok Indah Mall has concluded.


Being a unique concept and application for retail, we learned from the start that having a product display located on the "island" of a mall needs to be able to represent the brand through a visual store in a smaller size than the store in general. It must also be able to deliver the standards that the mall owns.


Meanwhile, everything else needs to ease of staff in storing and rearranging their products on a daily basis. This was achievable through material selection, the overall sizing (fixture height and customer circulation distance), and the space for the brand needs to display products.


Thank you to all management and the Billstone team who during the island counter development process were very cooperative and really helped our team complete their tasks and work. Congratulations for the opening of the island counter, good luck and we hope we could work together again in better circumstances.






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