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February 2, 2020

Today, we've finished the In-Store session for Pelangi Emas Indonesia, where participants learned directly how to classify the layouts according to the product categories. They also learned about changing the product display appearances, all following the theories they...

February 2, 2020

We have just finished the Fixture development process for BeautyParty.id x Seibu.
Here, we designed the lay-out , designed table display, round table & tower, also produced their fixture needs.
A more important final touch is the product displays, all prepared before t...

February 2, 2020

In Visual Merchandising, when a brand is selling Furniture products in their store, there are Three important things to remember:
1. How the product’s display would simulate or create the mock up of a space's real condition, such as where the furniture will be placed a...

February 2, 2020

We have just finished the window display development process for Mondial Jeweler at their store in Plaza Senayan,
The display's theme is in accordance with the Christmas & Holiday season .
Made with more than two different layers of designs.
The jewelry pedestals are m...

November 22, 2019

We have just finished the display transformations for Exotic Komodo Gallery , Labuan Bajo.
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To have a store or business with products that represents its location of tourism needs a special treatment for their store visual. Almost every customer has limited timespans,...

November 4, 2019


@sidelinelabel x VMID
at Selasar Sesatu.
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The multifunctional space has different ambience for different areas. They have homeware store, modest wear store, rooftop lounge, photo studio and garden cafe.
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We designed, classifying each rooms thematically, stylized the...

November 4, 2019

The importance of tourism is and has always been a defining factor to a region’s identity in the eyes of their visitors – both domestic and international.
Naturally, this cultural identity comes hand in hand with the iconic look or merchandise that has become a region’...

November 4, 2019

Booth : Visual Merchandising Indonesia

Fashion & Retail Music : Fortunes

November 4, 2019

We have just finished the display set-up for @riamiranda exhibition booth, which will be held from 7-14 October at the main atrium of Pondok Indah Mall 2, Jakarta.
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We styled their whole products so that it would be in-line with their booth's theme, "10 Langkah A...

November 4, 2019

We have just finished a public class session for the Design Interior students of Maranatha University, Bandung. The theme was VM and visual design in retail businesses.

VM and interior design are very much connected to each other, especially during a store project. Bu...

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