Today, we've finished the In-Store session for Pelangi Emas Indonesia, where participants learned directly how to classify the layouts according to the product categories. They also learned about changing the product display appearances, all following the theories they received on the first day. But most importantly, it is to understand how to organize products to the VM standards. This will, in turn, be the solution for the brand in upholding their consistency in product display. _ We hoped that the two-days training sessions can bring significant improvements for the participants. Not only through their new knowledge about VM, but also to apply a good transformation in Pelangi Emas Indon
We have just finished the Fixture development process for BeautyParty.id x Seibu. Here, we designed the lay-out , designed table display, round table & tower, also produced their fixture needs. A more important final touch is the product displays, all prepared before the store is ready to open . All products were grouped based on their respective beauty brand participants.
In Visual Merchandising, when a brand is selling Furniture products in their store, there are Three important things to remember: 1. How the product’s display would simulate or create the mock up of a space's real condition, such as where the furniture will be placed and funcioned. 2. The product’s price or specifications which has to be clearly shown on the information signage or POP. 3. Easily accesible. This is to provide the customers to observe the materials used, colors chosen, dimensions and the product's features more conveniently. A brand’s image shown in a showroom represents the product’s positioning in the eyes of the customer. Hence, a miscalculation in planning and display
We have just finished the window display development process for Mondial Jeweler at their store in Plaza Senayan, The display's theme is in accordance with the Christmas & Holiday season . Made with more than two different layers of designs. The jewelry pedestals are made as Sleigh that moves back and forth through the Mountain to blend in with the overall design so that the main focus is still the product but it will not separate itself from the display's general theme.
