Official VM agency for Bank Indonesia - FEKDI & G20 Product Showcase ( Props & Styling )
We are a big believer of introducing products by micro, small, and medium enterprises (MSME) to a wider range of customers, both nationally and internationally. As a VM agency, we have a role to support this, through how we organize products. But from this single work, there is an equally important mission: to make MSME products look and be considered special, as they should be.
VMID has been appointed by Bank Indonesia as the official agency to handle the visual merchandising at two of their events. First on July 11-15, namely the Indonesian Digital Financial Economy Festival (FEKDI), and then the G20 in Nusa Dua on July 13-17 July in Nusa Dua, Bali. VMID's expert team of ten professionals will handle the entire process of product display, props development, and are responsible for the ambiance as well. This means the overall visual appearance created from the booth, fixture, display tools, and the arrangement of the product itself.
We are planning the product display before we leave for Bali, where our responsibility will also include supervising the VM during the event. This is to ensure that product arrangements are updated everyday, and to carry out product-matching activities so that all products have the same opportunity to be introduced to visitors. Lastly, it is to maintain consistency throughout two important events.
Thank you to the leaders and the team from Bank Indonesia for the opportunity that has been given to VMID. We are also grateful to all supporters of the Fekdi and G20 events. Let's move forward, Indonesian MSMEs!