Irsalina at Halal Park

We have just finished a Store Visual Development project for @irsalina.id first offline store. Located within the Gelora Bung Karno complex, the park is a 21,000 sqm area projected to be the first halal district, and ready to house many muslim fashion brand stores as well as other halal retails. We handled the store design, advising on types and sizes of fixtures suitable to use, also displaying the products before the official opening. Irsalina's store is only 2.5 x 2.5 x 5 metres, the standard retail space for the park. This creates its own challenges for the VMID team. A small space would need a precise layout, simple fixtures, multifunctional and easy to rearrange. But most importantly, when you are one tiny spot among other hundreds of brands there, the store needs to have its distinct identity, a signature, and a solid reason for visitors would come in and buy their products.

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