Frank& Co. Valentine Window display
44 stores Valentine's Day window display for Frank & Co.
Entering February, we've received the design brief from the Frank & Co. head office's VM team. We followed up the brief straight to the production process of Valentine's Day window displays for all 44 stores throughout Indonesia.
The theme this year is 'Bright Love', and we use arranged LED strips to form depth and layers. This way the lights will not only produce light but also has a dimensional effect. The entire window display for Valentine's Day is to support the product series of the same name. It also act as an extension of the products highlighted online starting this month.
Window displays can do more than to introduce themes to a more wider audience at certain moments. It must also be able to support product series and design themes, which will create engagement both online and offline.