We have just finished the display process for @alezalabelfirst store. It started from offering fixture references, a detailed product calculation, to styling before the store is ready to open. Developing a brand that started from online before opening their offline store needs an extra attention. Other than the store needs to visually represent the brand, we also need to make sure that it will have a good productivity level through the fixtures – from where we place them, and how they are flexibly movable.
We congratulate Aleza for the opening of their first offline shop. Let’s hope that it will make a difference in the muslim fashion market.